Archdeals.com is a concept for a web-based consumer organisation which negotiates better deals for ordinary consumers. The client wanted to have the “Arch” part of the name on top. This is a play on the meaning of the word. The working background colour is sky blue. It is an optimistic colour and distinctive from the darker blues favoured by many corporates. Arch in English refers to "top" or "high" as in Archbishop. It also describes a shape, as in an arch in a bridge.