New Direction's request was the following:

"Our website is an essential external and internal communication tool. It is will be the main ‘showcase’ of New Direction’s work. It should function as a credible, easy to use, interactive and attractive source of information for our target audiences. To achieve this goal the website needs to be fresh and up to date.

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The home page structure needs to be clear, sober but attractive and modern. The main graphic element will be the New Direction logo.

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The fundamental visual strategy for New Direction brand is a combination of light and dark blue (as in logo)."

If you check theirs site, you will see that all the requirements was fully satisfied.